An Analysis of the Urban Issue of Tuberculosisin the Bourough of Newham The WritePass Journal

An Analysis of the Urban Issue of Tuberculosisin the Bourough of Newham 1.Introduction An Analysis of the Urban Issue of Tuberculosisin the Bourough of Newham ). Newham has a population of 308,000 with a population density of 85.1 per hectare as compared to 31 in central London (UK Census, 2012). These figures suggest that even in the populated city of London, Newham is an area of urbanisation, with a large number of people concentrated into a relatively small area. The increase of tuberculosis has been described as a ‘penalty for high density urban living’ (Dye 2010, p.859), likely due to the increased potential for transmission in overcrowding, and the increased rates of immigration to inner-city areas. Bhunu and Mushavabasa (2012) propose that tuberculosis thrives in conditions of overcrowding and poverty, issues that are common in urban areas. The high rates of tuberculosis in cities such as London, and areas of urbanization such as Newham, suggest that the incidence of tuberculosis is indeed an urban issue. Newham fulfills the criteria of high immigration rates and being an area of deprivation.. Newham has a diverse ethnic population, with 61% of the people being non-white (Farrar Manson 2013, p. 54). The population of ethnic minorities continues to grow along with the increasing numbers of refugees and asylum seekers in greater London. Another aspect of urbanisation illustrated in the borough of Newham is that of deprivation and overcrowding. Farrar Manson (2013, p. 16) claim that Newham ranks as the third most deprived borough in inner London. Most of the people here live in tower housing and overcrowded conditions that are the perfect condition for the spread of tuberculosis. There is a positive correlation between poor housing and poverty and the prevalence of tuberculosis, which is very clear in Newham as evidenced by the findings of 108 and 116 cases per 100,000 people (Vassal, 2009; Anderson et al., 2001). The aetiology of the issue of tuberculosis is highlighted when considering the distribution of the disease across Newham. The occurrence of disease is not evenly spread across the borough, with 70% of cases coming from Manor Park, Green Street and East Ham. These boroughs represent areas of population increase, overcrowding and higher levels of those living in poverty. Manor Park and Green Street also show differing dynamics of tuberculosis incidence, representing an overall increase of 40% since 2006 whilst all other areas of Newham either remained static or showed slight decrease (Malone et al 2009, p. 23). It can be seen that tuberculosis presents a significant urban issue, especially when comparing incidence in an urban area such as Newham to those less urbanised areas. Bromley has a population of 309,000 and a population density of 20 per hectare, in comparison to Newham’s population density of 80 per hectare (UK Census, 2012). Tuberculosis incidence in Bromley is between 0-19 per 100,000 compared to that of Newham, which is five times greater at 80-100 per 100,000 (Anderson et al., 2006). It is for this reason that necessary intervention strategies need to be formulated and implemented to help reduce the rates of tuberculosis among individuals living in Newham. 3. The Influence of Urbanisation on Tuberculosis Incidence While the global rates of tuberculosis are declining, the disease is showing steady increase in the United Kingdom. In 2012, 8751 new cases of the disease were identified in the country with 39% coming from London (Fullman and Strachan 2013, p. 43). Indeed London has the highest rates of the disease in Western Europe with Newham borough having the highest rates in the UK. Jindal (2011, p. 55) claims that the rate of tuberculosis in some London boroughs is more than twice higher than the threshold used by the world health organisation to define high rates. These higher incidences support the notion of a sick city hypothesis where there are greater levels of ill health than in rural areas, and may be due to the presence of factors in an urban environment that contribute to ill health (an urban health penalty). One factor that may contribute to the urban health penalty is that of immigration. Cities are easier to access than rural areas, provide areas of congregation and provide more facilities for immigrating families and individuals. The majority of individuals suffering from tuberculosis are people born outside the United Kingdom, with 75% of cases in 2003 being born abroad (Anderson et al., 2006). A reason for the high incidence in those born abroad but now living in the UK is exacerbated by the nature of tuberculosis. On initial infection, tuberculosis is confined by the immune system with only around 5% of cases experiencing symptoms within the first two years of infection (Narasimhan et al., 2013). The remainder of cases harbour a latent infection which may reactivate later in life, with about 10-15% of those infected going on to develop an active disease (Narasimhan et al., 2013). This insidious nature combined with the later activation of the disease explains why many people do not get the disease until later in life. It is likely that it is contracted in their country of birth, however then manifests much later once they have moved to the UK. Statistics indicate that over 90% of the residents in Newham diagnosed with the disease in 2011 were born outside the United Kingdom (Fullman and Strachan, 2013, p. 33). Among these, 50% arrived in the country in the last five years. In the same year tuberculosis diagnosis increased by 25% compared to 2010 (Fullman and Strachan, 2013), possibly as a reflection of the increased immigration. Additionally to a high immigrant population bringing significant disease burden from their countries of birth, London and Newham both represent many of the other issues of urbanisation and urban health penalty that can contribute to the high incidence of tuberculosis. Studies have shown that low vitamin D levels are associated with an increased risk of developing tuberculosis (Campbell and Spector, 2012; Chan, 1999). This is an important association in urban populations, as the living and working conditions foster less access to sunlight (the major source of vitamin D). Additionally, Asian immigrants present a problem of low vitamin D due to vegetarian diets, and a tendency to cover up their skin, not allowing to take advantage of the small amount of sunlight available (Chan, 1999). As previously mentioned, Newham is an area of both high urbanisation and with a large immigrant population, and 38.6% of the population being of Asian descent (London Borough of Newham, 2010). The immigrant population of urban areas such as Newham also present a non-vaccinated proportion of society. Whilst the BCG vaccine against tuberculosis was introduced in the UK in the 1950s and was shown to provide a reduction in risk of contracting tuberculosis (Colditz et al., 1994), those immigrating were less likely to receive this vaccination on moving to the UK. London also represents cases of tuberculosis that are socially and medically complex. As a hugely populated area, London includes those with HIV infection and presents other risk factors such as onward transmission and poor treatment. HIV is one of the most powerful risk factors for tuberculosis, with a incidence rate of 20 times higher in those that are HIV positive (Dye and Williams, 2010). People’s attitudes towards and access to healthcare also present a complex mix of factors which contribute to an increased incidence of many health problems, including that of tuberculosis. Those in impoverished areas have reduced access to healthcare, which may stem from many reasons such as complex needs, chaotic lifestyles, location of services, user ignorance, and language and literacy barriers (Szczepura, 2005). These can affect the disease process of tuberculosis from prevention, treatment of active disease, adherence to treatment and prevention of the health consequences. Especially problematic are misconceptions and a lack of understanding of the disease, leading to late presentation and delayed access to treatment (Figuera-Munoz and Ramon-Pardo, 2008) With the close living quarters in areas such as Newham, the spread of tuberculosis is facilitated. With poverty, poor housing and overcrowding, these areas concentrate several risk factors and lead to a greater spread of tuberculosis (Bates et al., 2004). These determinants therefore suggest that the incidence of tuberculosis in urban areas is a complex issue. Controlling and preventing tuberculosis in London requires effective social and economic tools that must be incorporated in the development of policies of control in treatment initiation. 4. Consequences and implications of tuberculosis on the general population Tuberculosis ranks with HIV/ AIDS and Malaria as one of the three main health challenges currently facing the world. The Commonwealth Health Ministers Update 2009 (2009, p. 41) indicates that 8 million new cases are reported globally each year. As previously mentioned, when combined with HIV, tuberculosis can prove lethal as the two diseases enhance the progress of each other. It is for this reason that tuberculosis is the major cause of death among HIV patients with the rate standing at 11% globally. The World Health Organization (2009, p. 27) indicates that tuberculosis is responsible for more deaths today than ever before, with approximately 2 million lives claimed by the disease annually. As well as the significant mortality contributed by tuberculosis, the morbidity of the disease can be extremely detrimental both socially and economically. Those with the active disease that are not receiving treatment have been shown to go on to infect 10-15 others every year (WHO, 1998). Those who do receive treatment face a long (up to six months) and complex treatment regime involving several medication side effects. This can affect adherence to the treatment regime, and lead to the disease developing a resistance to the treatment, with this drug resistant tuberculosis contributing to greater mortality and increased expense to treat (Ahlburg, 2000). As well as the significant morbidity and mortality, it is important to consider the economic impact of tuberculosis. The World Health Organisation estimated the cost to treat tuberculosis in 2000 as $250,000 US dollars ( £150,000) in developed countries (Ahlburg, 2000). This presents a significant burden to the UK NHS, not to mention the time lost through not working which can dent the economy. London is a global world trade centre whose economy is shaped by global forces, particularly in terms of trade, labour and capital. As a gateway to both the UK and other parts of Europe and the rest of the world, London records a very large number of tourists and immigrant populations. This high number of people accelerates the spread of the disease as people carry it to the country from other parts of the world is indicated by the new infection patterns and is highlighted by the prevalence in immigrant populations. 5. Strategies and intervention for addressing tuberculosis Current UK guidelines for tuberculosis intervention were made by NICE in 2006 (updated 2011). The recommendations propose strategies for identifying those with latent (non-active) tuberculosis to prevent spread or reactivation and also specify criteria for treatment (NICE, 2011). Those recommended for screening for latent tuberculosis include close contacts of infected individuals, immigrants from high incidence countries, immunocompromised individuals, and healthcare workers. Whilst this strategy targets prevention of the spread of tuberculosis, they are only targeting specific groups, and it is likely in high incidence areas such as Newham, people will slip through the net. These guidelines have only changed minimally since 2006, and since then tuberculosis incidence has been on the increase in areas such as Newham, suggesting that changes may need to be made. High incidence areas of the UK such as Newham could learn from New York experience and copy the strategy it used in dealing with the disease. With the implementation of broadened initial treatment regimes, direct observed therapy, and improved guidelines for hospital control and disease prevention, the city managed to halt the progression of an epidemic (Frieden et al., 1995). As mentioned in the previous chapter, adherence to the lengthy treatment regime as well as a lack of understanding may contribute to the spread of tuberculosis. Directly observed therapy (DOT) involves observing the patient take each dose of their medication, with outreach workers travelling to their homes. Evidence from New York showed that through DOT, only 3% of patients in therapy were infectious, compared to a proposed 20% if not receiving DOT (Frieden et al., 1995). Current UK guidelines (NICE, 2006) do not recommend DOT, although they do state that it may be used in cases of patients with previous issues with adherence or at high risk. Although an expensive and time consuming process, if DOT can reduce infectious cases, this would also work as a preventative measure. There could be one allocated outreach nurse for the borough of Newham and other high-risk areas. Another method implemented in New York was the downsizing of large shelters for the homeless. These were breeding grounds for tuberculosis, and the subsequent reduction in overcrowding led to a decrease in transmission of the disease (Frieden et al., 1995). Whilst it is not possible to split people up from living with their families in crowded homes in terms of Newham, education about keeping those with tuberculosis from interacting with too many others in crowded conditions may be of benefit. The model should also borrow from those used by other cities like Paris and the rest of Europe in controlling tuberculosis with intervention at the level of the agent, individual and community levels. In Paris, Rieder (2002) suggested that prophylactic treatment could be used to prevent the disease occurring in those at risk, for example those in the household of an identified case of tuberculosis. Additionally, Rieder (2002) proposed that early or neonate vaccination be used especially in those in areas where tuberculosis is frequent, rarely diagnosed, and adequate contact examinations rarely feasible. It may be possible that in cases where lots of people are vaccinated that they may infer herd immunity and thus protect unvaccinated individuals from the disease. Once the populations have been protected and the incidence (number of new cases) of tuberculosis has been reduced, this allows for a reduction in the prevalence of tuberculosis (number of ongoing cases at any one point in time) with preventative chemotherapy that can treat sub-clinical, latent tuberculosis in the population. This preventative chemotherapy is likely to be extremely relevant to Newham due to the large immig rant population likely harbouring latent tuberculosis. On a country- or city-wide scale, these recommendations from New York and Paris provide excellent models for preventing the increase of tuberculosis any further. It is also important, however, to consider the individual communities in Newham, and to promote health awareness and an attitude towards taking responsibility for their health. Their needs to be an encouragement at the level of primary care where immigrant populations feel that they can approach healthcare, and education to encourage tuberculosis prevention and adherence to treatment. The strategy should be all-inclusive in order to encourage people to not only go for testing but also start and finish the treatment process. 6. Recommendations and conclusion Tuberculosis presents an important urban issue in the area of Newham. Incidence is greater than other areas of the UK, and is over half that of India. There are several factors contributing to this including a large immigrant population, crowding and overpopulation, access to healthcare and comorbid health problems such as vitamin D deficiency and HIV. The disease has considerable effect on morbidity and is responsible for high levels of mortality. Further consequences of the disease manifest as economic problems such as cost of treatment and loss of work. London and the UK already have policies and structures for controlling tuberculosis in place; however the implementation process is patchy across the city, and often dependent upon budget. In high-risk areas such as Newham, there is poor access of healthcare due to inaccurate beliefs on the disease, language and cultural barriers, and complex needs of the population. In the case of tuberculosis, these contribute to poor disease prevention, delayed diagnosis and poor treatment adherence. All of which lead to an increase in transmission and health consequences. The area of Newham would benefit greatly from further education into tuberculosis, how to look for signs and how to get treatment. Encouraging good relationship with healthcare professionals and promoting access to healthcare through outreach programmes and targeting pharmacies may be helpful. Additionally, Newham should look to employ techniques used in New York and Paris, including DOT, prophylactic treatment and neonate vaccination to reduce both the prevalence and incidence of tuberculosis. References Ahlburg (2000). The economic impact of TB: ministerial conference Amsterdam, WHO Bates, I., Fenton, C., Gruber, J., Lalloo, D., Lara, A. M., Squire, S. B., and Tolhurst, R. (2004). ‘Vulnerability to malaria, tuberculosis, and HIV/AIDS infection and disease. Part II: determinants operating at environmental and institutional level’.  The Lancet Infectious Diseases,  vol. 4(6), pp. 368-375. Bhunu, C. P., and Mushayabasa, S. (2012). ‘Assessing the effects of poverty in tuberculosis transmission dynamics’.  Applied Mathematical Modelling,  vol. 36(9), pp. 4173-4185. Campbell, G. R., and Spector, S. A. (2012). ‘Vitamin D inhibits human immunodeficiency virus type 1 and Mycobacterium tuberculosis infection in macrophages through the induction of autophagy’.  PLoS pathogens, vol.  8(5). Castillo-Chavez, C., and Feng, Z. (1997). ‘To treat or not to treat: the case of tuberculosis.  Journal of mathematical biology’,   vol. 35(6), pp. 629-656. Colditz, G. A., Brewer, T. F., Berkey, C. S., Wilson, M. E., Burdick, E., Fineberg, H. V., and Mosteller, F. (1994). ‘Efficacy of BCG vaccine in the prevention of tuberculosismeta-analysis of the published literature’.  Jama, vol. 271(9), pp. 698-702. Commonwealth Health Ministers Update 2009. (2009). Commonwealth Secretarial. Dye, C., and Williams, B. G. (2010). ‘The population dynamics and control of tuberculosis’.  Science,  vol 328(5980), pp. 856-861. Dyer, C. A. (2010). Tuberculosis. Santa Barbara, California: Greenwood. Ellner JJ. Tuberculosis. In: Goldman L, Schafer AI, eds.  Goldmans Cecil Medicine. 24th ed. Philadelphia, PA: Elsevier Saunders; 2011: vol332. Farrar, J., Manson, P. (2013). Mansons tropical diseases. Hoboken, NJ: Wiley. Figueroa-Munoz, J. I., Ramon-Pardo, P. (2008). Tuberculosis control in vulnerable groups.  Bulletin of the World Health Organization,  86(9), 733-735. Frieden, T. R., Fujiwara, P. I., Washko, R. M., and Hamburg, M. A. (1995). ‘Tuberculosis in New York City- turning the tide’.  New England Journal of Medicine,  vol. 333(4), pp. 229-233. Fullman, J., Strachan, D. (2013). Frommers London 2013. Hoboken, NJ: Wiley. Great Britain. (2008). Diseases know no frontiers: How effective are intergovernmental organisations in controlling their spread? ; 1st report of session, 2007-08. London: Stationery Office. Jindal, S. K. (2011). Textbook of pulmonary and critical care medicine. New Delhi: Jaypee Brothers Medical Publishers. London Borough of Newham, (2010). Community Leaders and Engagement, Manor Park Community Forum Profile [Online], Available:newham.info/research/CFProfiles/ManorPark.pdf [12 April 2014]. Malone, C., Beasley, R. P., Bressler, J., Graviss, E. A., Vernon, S. W., University of Texas Health Science Center at Houston, School of Public Health. (2009). Trends in anti-tuberculosis drug resistance from 20032007 at Pham Ngoc Thach Tuberculosis and Lung Disease Hospital, Ho Chi Minh City, Vietnam. (Masters Abstracts International, 47-5.) National Institute for Health and Care Excellence (2006) [Clinical Diagnosis and Management of Tuberculosis, and measures for its prevention and control]. [CG117]. London: National Institute for Health and Care Excellence. Ormerod, L.P. (2003) ‘Nonrespiratory tuberculosis. In Davies PDO (Ed) Clinical Tuberculosis. Third Edition. Arnold: London. pp. 125-153. Public Health England (2012), World Health Organization (WHO) estimates of tuberculosis incidence by rate, 2012 (sorted by rate). [Online] Available at: hpa.org.uk/webc/HPAwebFile/HPAweb_C/1317140584841 [12 April 2014]. Rieder, H. A. (2002).  Interventions for Tuberculosis Control, 1st edn. International Union Against Tuberculosis and Lung Disease, Paris, France. Szczepura, A. (2005). ‘Access to health care for ethnic minority populations’. Postgraduate Medical Journal,  vol. 81(953), pp. 141-147. Vassall, A., University of Amsterdam. (2009). The Costs and cost-effectiveness of tuberculosis control. Amsterdam: Amsterdam University Press. Watson, J. M., and Maguire. H.C (1997). ‘PHLS work on the surveillance and epidemiology of tuberculosis.’ Communicable disease report. CDR review 7.8, pp. R110-2. World Health Organization. (2009). Global tuberculosis control: Epidemiology, strategy, financing : WHO report 2009. Geneva: World Health Organization. World Health Organisation (2014). Tuberculosis. [Online], Available: who.int/topics/tuberculosis/en/ [12 April 2014] UK Census (2012), UK Census Data, [Online]. ukcensusdata.com/newham-e09000025#sthash.51Phmj6a.dpbs [12 April 2014]

Lynn Margulis - Biography of an Evolution Scientist

Lynn Margulis - Biography of an Evolution Scientist Lynn Margulis was born March 15, 1938 to Leone and Morris Alexander in Chicago, Illinois. She was the oldest of four girls born to the travel agent and lawyer. Lynn took an early interest in her education, especially science classes. After only two years at Hyde Park High School in Chicago, she was accepted into the early entrant program at the University of Chicago at the young age of 15. By the time Lynn was 19, she had acquired a B.A. of Liberal Arts from the University of Chicago. She then enrolled at the University of Wisconsin for graduate studies. In 1960, Lynn Margulis had obtained an M.S. in Genetics and Zoology and then went on to work at getting a Ph.D. in Genetics at the University of California, Berkeley. She ended up finishing her doctoral work at Brandeis University in Massachusetts in 1965. Personal Life While at the University of Chicago, Lynn met the now famous Physicist Carl Sagan while he was doing his graduate work in Physics at the college. They married shortly before Lynn finished her B.A. in 1957. They had two sons, Dorion and Jeremy. Lynn and Carl divorced before Lynn finished her Ph.D. work at the University of California, Berkeley. She and her sons moved to Massachusetts shortly thereafter. In 1967, Lynn married crystallographer Thomas Margulis after accepting a position as a lecturer at Boston College. Thomas and Lynn had two children- a son Zachary and a daughter Jennifer. They were married for 13 years before divorcing in 1980. In 1988, Lynn took a position in the Botany department at the University of Massachusetts at Amherst. There, she continued to lecture and write scientific papers and books over the years. Lynn Margulis passed away on November 22, 2011, after suffering uncontrolled hemorrhaging caused by a stroke. Career While studying at the University of Chicago, Lynn Margulis first became interested in learning about cell structure and function. Particularly, Lynn wanted to learn as much as possible about genetics and how it related to the cell. During her graduate studies, she studied the non-Mendelian inheritance of cells. She hypothesized that there had to be DNA somewhere in the cell that wasnt in the nucleus due to some of the traits that were passed down to the next generation in plants that did not match the genes coded in the nucleus. Lynn found DNA within both mitochondria and chloroplasts inside of plant cells that did not match the DNA in the nucleus. This led her to begin formulating her endosymbiotic theory of cells. These insights came under fire immediately, but have held up over the years and contributed significantly to the Theory of Evolution. Most traditional evolutionary biologists believed, at the time, that competition was the cause of evolution. The idea of natural selection is based on the survival of the fittest, meaning competition eliminates the weaker adaptations, generally caused by mutations. Lynn Margulis endosymbiotic theory was the opposite. She proposed that cooperation between species led to the formation of new organs and other types of adaptations along with those mutations. Lynn Margulis was so intrigued by the idea of symbiosis, she became a contributor to the Gaia hypothesis first proposed by James Lovelock. In short, the Gaia hypothesis asserts that everything on Earth- including life on land, the oceans, and the atmosphere- work together in a sort of symbiosis as if it were one living organism. In 1983, Lynn Margulis was elected to the National Academy of Sciences. Other personal highlights include being the co-director of the Biology Planetary Internship Program for NASA and was awarded eight honorary doctorate degrees at various universities and colleges. In 1999, she was awarded the National Medal of Science.

System architecture Essay Example | Topics and Well Written Essays - 250 words

System architecture - Essay Example Dependant upon particular needs that the client inquired. Just like the colonel’s point of view on leadership features, Mr. Siegel requires the organization to promote real customer interactions, motivating staff to be able to each turn into a chief and be able to function separate, though right at the end to be able to integrate and act as a team. Mr. Siegel’s model helps bring about carrying out items correct initially (Evans, 2014). The particular colonel deals with the likelihood regarding chance concerning his / her company while using the expression â€Å"If that isn’t shattered, don’t repair it. † Given that they monitor the matter and maintain that wouldn’t certainly be an issue. Also the colonel emphasis on having excellent listening skills when involved with resolving conflicts among employees or dealing with customers needs. He supports the notion of leaders who also trust their employees. Also, good leaders should have the capability to delegate and empower others in the organization while still maintaining control of everything in the system. Also, the Colonel has his head continually â€Å"looking below the surface† in order to pinpoint situations that do not meet the leader’s standards. Mr. Siegel furthermore says the significance associated with splendid, crystal clear connect skills as well as the ability to focus on fine detail; often through jamming or watching. Moreover, Mr. Siegel’s builder emphasizes that will software has its disorders and this right supervision by itself will not always resolve the look issues (Evans, 2014). Evans, R. K., Hill, G. M., NASA Glenn Research Center,, & United States. (2014). Data acquisition system architecture and capabilities at NASA GRC Plum Brook Stations space environment test

Generally Accepted Accounting Principles Assignment

Generally Accepted Accounting Principles - Assignment Example A company can be able to make informed financial decisions basing on the financial statement preparation. Such statements make work easier for governments’ tax authorities as the profit, which they ought to tax, is clearly indicated. This reduces the time they can spend trying to calculate the taxable profits of each business entity operating in the country. Most countries, however, have ditched the GAAP system to the International Financial Reporting Standards (IFRS) accounting system. The International Accounting Standards Board established the IFRS systems and hence it has the mandate of its maintenance. One of the countries that quickly adopted the IFRS accounting system in Australia and the first financial statement prepared to observe the IFRS system was on June 30, 2006. Another notable nation that does not use the GAAP system is Russia whose process of shifting has been long. The country started the process of shifting to using IFRS in 1998 and only became successful in early 2012. The IFRS has numerous advantages, which are the main reasons why these countries decided to use them. Companies in these countries can be easily compared amongst themselves as they apply the same standards in preparing their financial statements. This is particularly used when comparing companies in different countries who use the same standards. Investors are most concerned about the comparing results as they try to ponder the most profitable country to go and start a business in. since most countries use the IFRS system, the comparability is easy and done on a wide scale attracting many investors (H olt, et al 54). The flexibility of the IFRS system compared to that of the GAAP might have been another reason why these countries decided to ditch the latter. Countries prefer a system whose approach is principle-based rather than rules-based philosophy applied in GAAD.  

Related Diversification Is a More Successful Strategy Essay Example for Free

Related Diversification Is a More Successful Strategy Essay (exploitation of know-how, more efficient use of available resources and capacities). In addition, companies may also explore diversification Just to get a valuable comparison between this strategy and expansion. Types of diversifications Moving away from the core competency is termed as diversification. Diversification involves directions of development which take the organisation away from its present markets and its present products at the same time. Diversification is of two types: (i) Related diversification: Related diversification is development beyond the present roduct and market, but still within the broad confines of the industry (i. e. value chain) in which a company operates. For example, an automobile manufacturer may engage in production of passenger vehicles and light trucks. (ii)Unrelated diversification: Unrelated diversification is where the organisation moves beyond the confines of its current industry. For example ,a food processing firm manufacturing leather footwear as well. The different types of diversification strategies The strategies of diversification can include internal development of new products or arkets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the company. There are three types of diversification: concentric, horizontal and conglomerate: (1) Concentric diversification The company adds new products or services which have technological or commercial ynergies with current products and which will appeal to new customer groups. The objective is therefore to benefit from synergy effects due to the complementarities of activities, and thus to expand the firms market by attracting new groups of buyers. Concentric diversification does not lead the company into a completely new world as it operates in familiar territory in one of the two major fields (technology or marketing). Therefore that kind of diversification makes the task easier, although not necessarily successful. (2)Horizontal diversification The company adds new products or services that are technologically or commercially nrelated to current products, but which may appeal to current customers. In a competitive environment, this form of diversification is desirable if the present customers are loyal to the current products and if the new products have a good quality and are well promoted and priced. Moreover, the new products are marketed to the same economic environment as the existing products, which may lead to rigidity and instability. In other words, this strategy tends to increase the firms dependence on certain market segments. (3) Conglomerate diversification (or lateral diversification) The company markets new roducts or services that have no technological or commercial synergies with current products, but which may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firms current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility of the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. Risks in diversification Diversification is the riskiest of the four strategies presented in the Ansoff matrix and requires the most careful investigation. Going into an unknown market with an unfamiliar product offering means a lack of experience in the new skills and techniques required.

To Kill A Mocking Bird :: To Kill a Mockingbird Essays

Discrimination, this is a word that is heard today and was heard especially in the southern U.S. in the early 1900’s. In the novel To Kill a Mockingbird by Harper Lee, the character Scout who is portrayed as a Tomboy and coincidentally the author witnessed numerous times to the outwardly prejudice people of Maycomb Co., Alabama as a very young girl. These prejudices that were heard throughout the entire novel are separated into three categories: racism, sexism, and lifestyles discrimination. Racial discrimination was the most prominent, which as Harper Lee pointed out, was not just limited to the Caucasian population of Maycomb. One of these instances was when Lula commented on the Finch children coming to a historically all black church. Another less prominent form of this reverse discrimination would be the fact that the African people of Maycomb tended to assume that all white people in Maycomb had a deep hatred for blacks, and so they also treated all of them as prejudiced people. But, the black population, by far was discriminated against the most. For instance the many times Scout was told her father defended niggers, and was a nigger lover. One of these times would be when Francis states, "I guess it ain't your fault if Uncle Atticus is nigger lover"(83). And although Scout didn't truly know the meanings of these statements seemingly rooted into the core of many Maycomb residents, she did sense that they were not statements of praise and accomplishment. Another type of prejudice in the novel would be the sexism and resulting stereotypical views of how women and men should act, dress, and what they can and cannot do. A good example of this being the many times a neighbor of the Finches’, Mrs. Dubose made statements like, "What are you doing in overalls. If you don't start acting proper you will end up serving tables"(101). This would consider being the vast majority of this sexism was aimed at women and girls. They were constantly told what was proper and lady-like and what they should dress like to look like a lady. These so called ideals were not only reinforced and taught by men but also by women. Scout was one of the minorities of people who didn't conform to these ideals and was therefore ridiculed by the closed-minded people of Maycomb. The third and final form of prejudice is actually a combination of the other two types of prejudice, this prejudice being the discrimination against non-conforming lifestyles.

Ace Water Spa Case Study

Ace Water Spa is a resort-type spa that offers traditional massage services through the use of hydrotherapy systems that utilize water jets in order to provide water therapy to its guests. It first opened in Del Monte Ave. , Quezon City in 2005. It prides itself as the Philippines’ first ever European therapeutic spa concept. It is a spacious spa that has 20 unique and fully automated Ultrasonic Massage System equipped with therapeutic aquatic jets that helps customers with different health benefits which depends on the type of massage and machine they will use. Ace Water Spa includes day spas, fitness clubs and gyms, and water resorts as their competitor. Examples are The Spa, Fitness First, and Splash Island. Compared to other day spas, the price of Ace Water Spa is much cheaper, which only costs Php. 480. 00 for adults and Php. 240. 00 for children 4ft. and below, while on other spas, the rates ranges for about few thousand pesos. However, other spas are more private than Ace Water Spa, because Ace Water Spa is a resort-type spa where everyone has access to the pools, while other spas have individual rooms for every customer. Compared to water resorts, the price of Ace water Spa is more expensive. Like for instance, the rates of Splash Island on weekdays costs Php. 250. 00 for adults and Php. 200. 00 for children. During holidays and weekends, their rates cost Php. 325. 00 for adults and Php. 250. 00 for children. On the other hand, water resorts only cater aqua thrills, adventure, and fun while Ace Water Spa offers massage services. Compared to fitness clubs and gyms, they focus on developing health and fitness. They have different exercise studios, machines and equipments, and personal training. Nevertheless, Ace Water Spa focuses on developing overall well-being through a variety of services. Ace Water Spa has been profitable on its first two years of operation. It has successfully differentiated itself from other day spas, fitness clubs, and water resorts. But since it is a resort-type spa, there have been negative comments regarding the convenience of customers. The place can sometimes be too crowded which results into uncomfortably experience of the customer. Although high traffic would be an advantage to Ace Water Spa, due to the means of high profitable margin, they must also balance profitability and customer satisfaction.

The Utilization of Organic Waste Materials for Biofuel Production

The Utilization of Organic Waste Materials for Biofuel Production A Research Paper Presented to Professor Janet Clemente Mapua Institute of Technology in partial fulfillment of the requirements in English for Academic Purposes 2 (ENG11) by Hazel Joy H. Arellano Al Joseph R. Jimeno February 2012 Abstract The increasing criticism of the first-generation biofuel has raised the potential of the so-called second-generation biofuel. These include any organic industrial, commercial, domestic and agricultural wastes. These residues and by-products is a potential feedstock in the production of this biofuel.This paper will attempt to determine the different potential impacts of the second generation biofuel on the society compare to the first generation biofuel and what would be the possible outcome if this was continuously used. An interview was conducted at the Department of Biomass, DOE, on the director of the said department, Andresito Ulgado. It contributed a lot on the progress of this r esearch. As we go through this research, biofuel from organic waste materials has potential on economic, environment and social impact.This really provides benefits on the economy of a country and reduces dependency of foreign fuels. In terms of the environmental impact, these biofuels doesn’t hundred percent lessen the environmental problems but rather it could develop new environmental problems. The quality of the soil may be greatly affected and may lead to soil erosion and a lot of water can be wasted because crops plantation demands a lot of water. But this biofuel can lessen greenhouse gases and CO2. On social impact, these biofuel could provide and opened new jobs like biomass transportation, biomass collection and a lot, but jobs are limited.In other words, these biofuel has positive impact on the economy of a country and socially but not contribute hundred percent on the environment. To the future researchers, these topic is a great thing to research on, maybe they c ould research on how extensive these biofuels from organic waste materials is used in a specific country or in the world. † †¦ we generate a lot of waste and this is a potential feedstock for biofuel production†¦ But, I believe this is a potential one. † – A. Ulgado The production of biofuels has been rapidly increasing over the last decades but these biofuels has raised some important concerns.In particular, first generation biofuels from staple foods has been very controversial regarding its negative impact in the society, blamed to cause deforestation, displacement of food crops and increases the greenhouse gases in the atmosphere. For biofuels to be truly sustainable they need to be produce without affecting the food production. So, scientists are developing fuel out of anything, from organic waste and rotting garbage. These organic wastes are potential feedstock for second generation biofuels. Sustainable biofuel from organic waste materials will pr ovide benefits compared to first-generation biofuels.These are expected to provide advantages and implications in the economy, environment and social life. The researchers came with this stand because of the continuous unprecedented high price of fossil fuels and the controversies that first-generation biofuels faced, which has a negative effect on the society. As Andresito Ulgado, director of the Department of Biomass, stated, we generate a lot of waste and from this, we can produce biofuels. But since these second-generation biofuels are not yet commercialized, there are possibilities that these are less effective compared to fossil fuels and have limited applications.These biofuels are seen as a commercial risk because these will require complex logistics system and good infrastructure. Financing these projects would be very costly for it will require ten times as much capital as a first generation plant of the same capacity. This research paper will focus on the benefits of biof uel from organic waste materials on economy, environment and social life. The researchers will find out why these biofuels are expected to resolve all the problems that the first generation biofuel have. The biofuel gives us sustainable alternatives and is renewable.In the next twenty-five years, it is believe that the world market, which is our primary source of imported fuel like fossil fuel will run out soon. That is why biofuels in the form of liquid fuels derive from plant materials are entering the market driven by factors such as oil price hikes and the need for increased energy security. However, many of this biofuel that are currently supplied has been criticized for the adverse impacts on the natural environment, food security, and land use-these are the first generation biofuels or the biofuel from staple foods.Most of our neighboring countries use biofuel from staple foods like corns and rice. But in the Philippines, the Biofuel Act of 2006, specifically says that corn, rice, and other staple foods cannot be used for biofuel production instead sugarcane and coconut oil is used because of the surplus production of oil and sugar here in the Philippines. Due to the increasing criticism of the sustainability of many first generation biofuel, scientists are trying to make better use of crop residues and by-products by converting into the next generation biofuel.These includes any solid, liquid, and gaseous fuel produced either directly from plants or indirectly from organic, industrial, commercial, domestic, or agricultural waste- or the so-called Second Generation Biofuel. The challenge is to support the biofuel development including the development of new cellulose technologies with the responsible policies and economic instruments to help ensure that biofuel commercialization is sustainable. These biofuels will not only help the earth reduce greenhouse gases, toxics, and pollution but it will also help our economic status.Utilizing the second generat ion biofuel will resolve the issue regarding on food production, provides energy security, reduce dependence on foreign source of oil and other fuels, and economic boost for agriculture and industry. Over the last decade, the production of the first generation biofuel has been questioned about its negative impact on food production because it consumes almost three-fourths of the agriculture sector, which is tending to use for food plantation. Due to the demand of land, food production has greatly affected resulting to food shortage and price hikes.But not as like as the first generation biofuel, the second generation has nothing to do with the deflation on food production because all it need is the residues from the crops harvested, basically the crops will be still useful especially on foods. When agriculture land is only tend for food production therefore there would be a large-scale production of crops and the more crops that is being produced, the more residues can be get from i t in order to produce a large-scale production of biofuels, too. A large-scale production of a country will ensure and provide energy security within its territory which lessens worriness.Replacing petroleum because of its prices on the rise, with a renewable energy source will reduce from importing these oil products. Biofuel were seen as substitutes for gasoline and petroleum-based diesel, the idea that these can reduce dependency on fossil fuels has led the government to promote it. In the Philippines, two percent of biodiesel were added to diesel and ten percent of bioethanol in gasoline which only proves that the utilization of biofuel reduces the dependency of the country on fossil fuel.As Andresito Ulgado, director of the Department of Biomass, DOE mentioned that the government has been looking at increasing the blend of biodiesel to three to five percent and twenty percent of bioethanol. He emphasized that there are considerations need to be considered especially to those wh o use vehicles twenty years older. There are cases in which these vehicles cannot use high blend of biofuel. However, the government is looking forward at maximizing biofuels so that the country can minimize its dependency on imported fuels.And importing fuel on other countries has fluctuated dramatically in most emerging and developing countries over the past several years. Thus, if use in the domestic markets the second generation could contribute to reduced expenditures for imports. In this case we can save a lot of our foreign currency savings and if we exported some of our biofuel products to other countries especially for those countries which really uses biofuels, these could really boost our economy, which figuratively means that there are more jobs to be offered, from the farming industry to the transportation production.Biofuels before had faced controversies regarding its negative impact on the environment. A new study by economists at Oregon State University questions th e cost-effectiveness of biofuels. Bill Jaeger, the lead author of the study, points out that the biofuels increase the greenhouse gas emissions. Biofuels were initially seen as a solution to energy and environmental problems because the carbon dioxide that's emitted when they're burned is equivalent to what they had absorbed from the atmosphere when the crops were growing.Therefore, biofuels were assumed to add little or no carbon dioxide to the atmosphere. But the bigger picture is more complex in part because biofuels are produced and transported using fossil fuels. Depending on the feedstock choice and the cultivation techniques, second-generation biofuels production utilizes wastes and residues. These include organic waste materials which are generated from agricultural facilities, forestry mills and in urban areas. In urban areas, organic wastes include portions of municipal solid waste, grass clippings and land clearing activities.Second-generation biofuels provide environment al impact depending on different aspects: land, water, climate change and biodiversity. Lands before were used for production of crops intended for biofuels causing negative impacts like affecting food production and rising food prices. Unlike first-generation biofuels, utilizing organic wastes and residues has a minimal direct impact on food production for it will no longer require lands. Furthermore, it will help lessens the problems of disposing.These will also reduce the problems in clearing fields. Clearing of fields, which requires burning will not be a problem anymore because the waste will become feedstock for the production of fuel. Therefore, these will cause significant reductions in air pollution. In some soil, removal of waste and residue can be sustainable and beneficial for some crops as it may help control pests and diseases, increase soil temperature in spring facilitating spring germination (Andrews, 2008).However, removing residues on soil could reduce the soil qu ality, promote erosion and lead to a loss of carbon, which, in turn, low production of crops. Future production of second-generation biofuels will also have an impact on water. The increasing demands for biofuel produced from organic waste will increase the pressure on clean water resources. Since there is a demand for biofuel, then there is also a demand for organic waste materials and most of the wastes are produced from crops. These will require large quantities of water to grow certain feedstock.The use of residues may have negative or positive impacts on biodiversity. As compared to the first-generation biofuels, the use of agricultural and forestry wastes are expected to have a lower impact on biodiversity. However, these will reduce the amount of decaying wood and could thus cause reductions in habitats and disturbance of wildlife due to increased forest access. There is also a possibility that native forests will be turned into plantation to increase the supply, which in tur n, reduces plant biodiversity.In terms of reducing lifecycle carbon emissions, second-generation biofuels appear to have higher greenhouse gas mitigation compared to first-generation. These second-generation biofuels could reduce greenhouse gas emissions by 90% relative to fossil fuels. However, these results have been calculated for theoretical biofuel production concepts that are only just at the pilot /demonstration stage and not yet operating on a commercial stage (OECD, 2008). Another impact of these second generation biofuels to the society is its potential to provide livelihood to mankind.Most commentators believe that the development of bioenergy industry in a region will provide jobs, and that bioenergy and biofuels enterprises can become important opportunities for improving rural economies in both developed and developing countries. Job creation and regional growth are considered as two of the main social driven for the implementation of biofuel project. For second genera tion biofuel, there are new job opportunities along the entire pathway from biomass production or collection, to biomass transport, biomass handling, conversion and finally product distribution.In Europe, predictions estimate that the increase in energy provided from biofuel production could result in the creation of over 515,000 new jobs by 2020 taking into account the direct, and indirect subsidy effects of employment, and the jobs displaced in conventional energy technologies. Selling forestry by-products or residues would be beneficial for the 12 million people that live in or near to the forests of Mexico. The added value to forestry products could also reduce the high deforestation rate in Mexico, since deforestation often results from the absence of economic alternatives. IEA, 2010) Though there are a lot of new jobs opened, some of these are limited. Like for example, the collection of agricultural and forestry residue could also be done by the same workers involved in the m ain agricultural and forestry products. Downstream processes like biomass transport and conversion may offer more jobs considering the increasing demand of biomass for biofuel production but these will require more qualified workers given the complexity of second-generation biofuel technology.Skilled engineers to manage plant operations and oversee complex production processes are relatively difficult to find since unskilled and cheap labour force is abundant in developing countries. Just like what Andresito Ulgado said, if we will be reviving our rural economy, there will be an effect not only to those who are working in the biofuel production facility but same as through to the people around us because there will be a triggering effect. An example is if there is a plant in a certain area then there would be also a demand for that certain product in that particular production facility.If there would be a biofuel plantation in a certain area then there is a demand for fuel in which more job opportunities can be offered. Biofuels have been receiving greater attention in the recent years from researchers, industrialists, environmentalists, and national governments across the world. But over the past decades linkages between biofuels from staple foods and agriculture market, same as through to the environment has been analysed. Therefore scientists are trying to produce the next generation biofuel out of organic waste to meet the high demand of the fuel consumers.This will be a great help since the world market, where we are import our fuel, will be run out soon. These biofuels from organic waste is not just an alternative source of energy but can also contribute to our economic status, environment and even provide livelihood for the people. Economic impacts include reducing dependency on fossil fuels, provide energy security, generate foreign savings, economic boost and resolve issues regarding the food production. They appear to have higher greenhouse gas mitig ation compared to first-generation biofuels.Thus, these fuels can reduce the lifecycle carbon emission. However, in some aspects of the environment, these have negative impacts in which utilizing organic waste lessens the fertility of soil, consumes a large quantity of water and affects the biodiversity. For second generation biofuel, there are new jobs along the entire pathway from biomass production or collection, to biomass transport, biomass handling, conversion and finally product distribution. More jobs can be offered since there is a demand in the supply of residues and wastes.But there are some cases in which more skilled and qualified workers are needed to manage the biofuel plantation given the complexity of second-generation biofuel technologies. We generate a lot of organic waste and residues and these are available as feedstock for biofuel production. There are possibilities that these will enter the domestic market on the next twenty years. The reason why it was not ye t commercialized is because of the expensive technology that will be used in converting these wastes into a more useful one.Another factor that are seen into this biofuel is it helps on our economic status especially on food production and in saving up more foreign currency because we will no longer importing fossil fuels from other countries and can boost our agriculture and industry. On environment that can reduce CO2 and can provide new livelihood to other people. In other words, these biofuel will result into a more progress, more eco-friendly and more stable world.Utilizing these will reduce issues on food production and greenhouse gases, providing benefits in the society. Therefore, sustainable biofuel from organic waste will provide and probably will provide the source of energy in the future. REFERENCES Biofuel for transport: global potential and implication for sustainable and agriculture London; Sterling VA: Earthscan, c2007 Biofuel John Tabak PH. d 2009 Biofuel Economics in a Setting of Multiple Objectives and Unintended Consequences William K.Jaeger and Thorsten M. Egelkraut Oregon State University (2011) Sustainable Production of Second-Generation Biofuels Anselm Eisentraut 2010 February Second-Generation Biofuels Miguel A. Carriquiry, Xiaodong Du, GovindaTimilsina The World Bank Development Research Group Environment and Energy Team August 2019 From 1st to 2nd-Generation Biofuel Technologies Ralph Sims, Michael Taylor Jack Saddler, WarenMabee c OECD/IEA, November 2008 Second Generation Biofuels – Greenergy Perspectives March 2011 http://www. iea. rg/papers/2010/second_generation_biofuels. pdf http://www. thebrokeronline. eu/Articles/Driving-on-organic-waste Biofuel in Perspective W. Soetaert and Erick J. Vandame 2008 Sustainable Production of Cellulosic Feedstock for biofuels in the USA Matthew T. Carr Jane R. Tettubars 2008 Biomass Digestive to methane in Agriculture: A Sucessful Pathway for the Production and Waste Treatment Worldwide P. Weiland W. Verstraete A. Van Haardel 2008 Biofuels Act Review Urged (journal) www. iea. org/papers/2010/second gen. biofuel. pdf

Daffynition Definition and Examples

Daffynition Definition and Examples Daffynition is an informal term for a playful reinterpretation of an existing wordusually a pun. The term daffynition (a blend of the words daffy and definition) was popularized by the panelists on the comedy program Im Sorry I Havent a Clue,  which has been  broadcast on  BBC Radio 4  and the  World Service since 1972. For the past 60 years, daffynitions have also appeared in the magazine Boys Life. See Examples and Observations below. Also see: DefinitionLogologyPunSnigletVerbal PlayWords at Play: An Introduction to Recreational Linguistics Examples and Observations Making up daffynitions (which are then collected in the Uxbridge English Dictionary) is a game played on the BBC Radio 4 comedy quiz show Im Sorry I Havent a Clue. Here are some examples from the program: antelope, to run off with your mother’s sisterboomerang, what you say to frighten a meringuebrouhaha, a jolly tea partyCarmelite, a half-hearted Buddhistcoffee, someone who is coughed uponcrackerjack, a device for lifting biscuitsdiphthong, to wash an undergarmentextent, formerly a canvas homefecund, the one before firdgladiator, an  unrepentant cannibalho-hum, the  sound made by a vibrating garden toolignorant, to  totally disregard an insectJihad, the cry of a Fundamentalist cowboykindred, fear of ones own familylocus, to curse quietlymaximum, a very large mothermelancholy, a strangely shaped dognegligent, a man who wears lingerieoasis, a poker players cry of delightpasteurize, too far to seeposthumous, the art of delivering Greek food by mailreincarnation, to be born again as a tin of condensed milkrelief, what trees do in springscandal, footwear you should be ashamed ofsentiment, the perfume he intended to buyshingle, Sean Connerys definition of a bachelortesticle, an amusing exam questiontrampoline, a cleansing fluid for trampsvigilante, a  very observant aunt.whisky, a  bit like a whiskzebra, the largest size of support garment Wileys DictionaryJohnny Hart, the creator of the comic strip B.C., has long been a master of the daffynition. Part of the prehistorically contemporary humor of B.C. are the installments that feature Wileys Dictionary: abomination, what a well-allocated nuclear arsenal should conist ofasset, a small donkeydetour, what you take to de museumhackneyed, why Joe Namath had to get out of football (Richard Lederer, Get Thee to a Punnery: An Anthology of Intentional Assaults Upon the English Language. Gibbs Smith, 2006)The Daffynition GamePlayers choose (or are given) words for which they have to make humorous definitions. Often the definitions will use a pun (as in boomerang: what you say to frighten a meringue or carrion: British comedy films) but sometimes they will be witty (as in alone: in bad company, or cannibal: someone who goes to a restaurant and orders the waiter.(Tony Augarde,  The Oxford A to Z of Word Games. Oxford University Press,1994)

How to Perform the Dancing Gummi Bear Demonstration

How to Perform the Dancing Gummi Bear Demonstration Place a Gummi Bear candy into a test tube containing potassium chlorate and watch it dance amidst purple flames. This stunning demonstration is an example of a strongly product-favored reaction, plus its a lot of fun. Its easy and takes no time at all. What You Need Gummi bear candyPotassium chlorateLarge test tubeRing standBunsen burner or other heat sourceTongs Here's How Set up a large test tube over a heat source, such as a bunsen burner. Add a small amount of potassium chlorate to the test tube and heat it until it melts. The exact amount isnt important... aim for a small scoop.Using long-handled tongs, drop a Gummi Bear candy into the test tube.Its just that simple! The reaction between the sucrose in the Gummi Bears, potassium chlorate, and oxygen produces carbon dioxide, water, and potassium chloride. Tips Use proper safety precautions, including safety goggles and a lab coat. Be advised, the reaction is vigorous enough that the test tube may shatter. Adult supervision is required.The Instant Fire demonstration is very similar to the Dancing Gummi Bear demo.Another way to do this demonstration is to set the Gummi Bear on top of cold potassium chlorate. When you are ready to start the reaction, it can be initiated by adding a couple of drops of sulfuric acid to the contents of the test tube.

Bartleby, the scrivener Essay Example | Topics and Well Written Essays - 500 words

Bartleby, the scrivener - Essay Example He says that when people smile we think there is no misery in this world. The narrator is feeling closeness to Bartleby because of the strange look the person have on his face. May be the narrator is feeling empathy for Bartleby and wants to share the person’s sadness. He could relate to his problem and feels that being a human he can connect to Bartleby. The narrator feels that there is some mystery behind the person eccentric behavior and weird ways of mannerism. The narrator is thinking deep about the strange situation of Bartleby. The narrator was getting more thoughtful of Bartleby because he is becoming more humane and thinking about the problems faced by Bartleby. The author is getting attracted to Bartley may be because of his unexplained behavior and attitude to work and life. In the climax of the story, the narrator explains that the Bartleby refuses to leave the job. However, the employer had to move his business to another building but still Bartleby refused to leave the office. Here we can see that the narrator is trying to show that Bartleby had a strange connection with this office space. So there is something behind the solitude and sorrow of Bartleby and the office space. In the end new business started in the office but Bartleby remained in the office which shows the connection he has with the place. In the end he was arrested and he remained in the prison doing nothing and starving him to do death which denotes the mystery surrounding his job and his death. The author later discovers that Bartley previously worked in the Dead letter where undelivered mails were got ridden.The author believed that handling such mails of dead people might have affected Bartleby’ sanity. The narrator is stating that the past of Bartleby had a profound effect on the way he was behaving later in his life. He was handling dead letters which was of no use like

Advertisement Essay Example | Topics and Well Written Essays - 750 words - 1

Advertisement - Essay Example In this paper, the effects and purposes of an advertisement will be analyzed. The analyzation will be based on a fragrance advertisement from the international fragrance and designer clothing producer, Calvin Klein. In this advertisement there are various themes which have been put into consideration and have been considerably used to put forward the message intended by the seller to the probable buyers. Some of these themes include love and romance, relationships, and beauty or overall physical appearance. The purpose of these themes is to pinpoint and draw in an audience, one that is interested in the thing being advertised. The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.